BMW cuts prices by up to 24% in China

BMW China has officially announced a sweeping adjustment to the recommended retail prices of more than 30 key models, with some flagship vehicles seeing reductions exceeding 300,000 yuan ($42,900). 

The price cuts, which took effect on January 1, 2026, represent one of the most aggressive pricing strategies ever implemented by the luxury automaker in the Chinese market. The scope of BMW’s price adjustment is comprehensive, affecting both flagship luxury models and entry-level vehicles, with most models seeing reductions of over 10%. 

Among the most notable changes, the premium i7 M70L electric sedan has been reduced by 301,000 yuan ($43,000), dropping from 1.899 million yuan ($271,000) to 1.598 million yuan ($228,000) – a 16% decrease. 

The largest price reduction is for the BMW iX1 eDrive25L electric SUV, which fell from 299,900 yuan ($42,800) to 228,000 yuan ($32,600), a 24% cut. 

BMW’s prestigious 7 Series executive sedans also received substantial discounts. The entry-level 735Li now starts at 808,000 yuan ($115,400), down from 919,000 yuan ($131,300), while the 740Li Advanced model has been reduced from 1.069 million yuan ($152,700) to 938,000 yuan ($134,000) – both representing 12% cuts.

The German automaker has characterized this pricing strategy not as a “price war” but rather as a “systematic value upgrade.” According to BMW China, this move represents a concrete implementation of their “In China, For China” strategy, aimed at enhancing brand accessibility and market competitiveness by lowering the barrier to entry. 

Prior to this adjustment, only three BMW models were priced below 300,000 yuan ($42,900), after the cuts, that number has increased to ten. The most affordable BMW, the 225L M Sport, now starts at just 208,000 yuan ($29,700), placing it in the same price bracket as many domestic Chinese SUVs.

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