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The Chinese automaker’s new kei EV is showing early momentum in one of Japan’s most protected vehicle segments, with demand driven largely by existing mini-car owners and second-car buyers  BYD Racco has gained strong early traction following its launch. Since opening pre-orders on July 21, the model has secured more than 5,000 confirmed orders in its first week. BYD Japan aims to r each cumulative orders of 10,000 units by the end of 2026. BYD Racco is a kei-class electric vehicle developed specifically for the Japanese market. Racco made its debut at the 2025 Tokyo Motor Show, where it attracted 30,000 expressions of interest during its initial appearance.  Some dealers reported receiving more than 200 customer visits per day at physical showrooms, with high-performing stores recording around 60 deposit orders in a single day. More notably, Racco’s buyers are not solely first-time EV customers. According to BYD, around 70% of initial reservation holders are existing Japan...

The Chinese automaker officially launched its first K-Car model developed specifically for the Japanese market , the Racco, on Tuesday, entering the country's most important vehicle segment and challenging Toyota, Honda and Nissan on their home turf. The Racco starts at 2.145 million yen ($13,100) in Japan. After a 150,000-yen government subsidy, the entry-level version comes in below 2 million yen, with a WLTC range of 210 kilometers  BYD Japan officially launched its first K-Car model developed specifically for the Japanese market, the Racco, on July 28, marking the Chinese automaker’s first entry into the country’s highly competitive K-Car (microcar) segment , dominated by Japanese manufacturers, including Nissan, Honda, Suzuki and Daihatsu.  Unlike BYD’s existing passenger vehicles sold in Japan, the Racco was engineered specifically to comply with the country’s K-Car regulations. It measures 3,395 mm in length and 1,475 mm in width, matching Japan’s legal size limits fo...

The new electric kei car will start sales this year with a price of around 2.5 million yen ($16,340), targeting the vast Japanese kei car market. Despite its compact dimensions, the car seems to provide ample interior room, particularly in terms of vertical space  The BYD Racco electric kei car (K-Car) officially revealed its interior in Japan as it gets closer to the market launch. It will start sales this year with a price of around 2.5 million yen ($16,340) targeting the vast Japanese kei car market. Despite its compact dimensions of 3395mm in length, 1475mm in width, and 1800mm in height , the car seems to provide ample interior room, particularly in terms of vertical space. Front seats adopt a continuous, bench-style design, a practical feature for navigating narrow Japanese streets. This allows occupants to easily enter and exit the vehicle, even if the driver’s side is close to a wall.  The interior of the BYD Racco adopts a typical kei car architecture with a gear le...

The Chinese new energy vehicle (NEV) maker has released a teaser image of its first all electric K-Car, set to make its debut at the Japan Mobility Show 2025 starting October 30 BYD has released a teaser image of its first all-electric K-Car on its Japanese website, set to make its debut at the upcoming Tokyo Motor Show starting October 30. The company shared a side view image of the model , revealing styling reminiscent of Japan's popular K-Cars. From the side profile teaser, the new vehicle adopts the box-shaped design common among Japanese “kei cars.” The model is expected to be primarily sold in the Japanese market, with no confirmation yet on whether it will be introduced to other markets, including China.  Compared to other box-shaped cars, BYD’s new vehicle appears to offer more spacious seating . As an electric vehicle, it features a shorter front end and utilises a long wheelbase with short overhangs to maximise interior space. Additionally, the rear side of the car wil...