Rolls-Royce reaffirms EV plan but extends V12 production
Rolls-Royce Spectre On March 23, responding to reports that it had scrapped its plan to become a fully electric brand by 2030, Rolls-Royce China told domestic media that the company’s electrification direction remains unchanged and it will continue to launch electric vehicle products. At the same time, amid evolving policies and regulations across global markets, Rolls-Royce confirmed that the lifecycle of its V12 engines will be extended into the next decade. Under this strategy, V12 engines will remain a long-term component of the product portfolio. The shift reflects changes in both policy and market dynamics. In the United States, the target for electric vehicles to account for 50% of sales by 2030 has been withdrawn. Meanwhile, the European Union has softened its stance on the 2035 ban on internal combustion engine vehicles, signaling a more gradual industry transition. Rolls-Royce lineup At the same time, customer preferences in the ultra-luxury segment remain a dec...