Auto Guangzhou 2025: luxury brands step back, the stars were everyday Suvs
The 23rd Guangzhou International Automobile Exhibition, or Auto Guangzhou 2025, helded at the Canton Fair Complex from November 21 to 30, felt somewhat underwhelming—of the 93 new models on display , most had already been unveiled or launched earlier. So where did the crowds go? It turns out the stars of this year’s show were not ultra-luxury flagships or cutting-edge tech concepts, but ordinary, everyday SUVs. Porsche and Rolls-Royce were absent from the exhibitor list, and the high-performance zone drew far fewer onlookers. New energy and intelligent technologies have become familiar themes. A noticeable absence underscored the growing dominance of electrification: the luxury pavilion was cancelled after several ultra-luxury brands withdrew. Imported vehicle sales fell to around 360,000 units in the first three quarters of 2025, down about 32 per cent year-on-year, with high-end brands seeing the steepest declines. Although exhibitor numbers declined and ma...