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ONVO is trying to move beyond the perception that it is merely a cheaper NIO , as stronger sales, new models and tighter group integration turn the family-focused EV brand into a key test of NIO’s multi-brand strategy  The updated ONVO L60 SUV Speaking in June 2026, ONVO President Shen Fei pushed back against the market perception that "people only buy ONVO because they can't afford NIO”. He described that perception as an early misunderstanding. ONVO’s buyers, he argued, are not simply trading down from NIO. Many are middle managers with adequate purchasing power who are looking for a car that fits family use, rather than a badge that signals premium status. The distinction matters because ONVO was created to give NIO a route into China’s mainstream family EV market , especially the 200,000 to 300,000 yuan price band. Its first model, the L60, went on sale in September 2024 from 206,900 yuan and quickly showed promise, passing 10,000 deliveries by its third full month on t...

William Li, CEO of NIO, frames lightweighting as a core strategic challenge for NIO and the broader NEV industry . As electric vehicles become heavier due to larger batteries, longer-range ambitions, and added features, competitive advantage will depend on disciplined product trade-offs, advanced materials, and system-level engineering rather than simply increasing battery capacity William Li, Ceo of NIO, launched the updated Onvo L60 on June, 11 2026 As Chinese new energy vehicles become larger, heavier, and more feature-rich, lightweighting is emerging as a strategic engineering discipline rather than a cosmetic design choice . The challenge is to reduce mass without compromising safety, range, cost discipline, or user experience. Industry context: the weight challenge The Nio CEO's call for lightweighting comes as the Chinese auto industry faces a severe vehicle "obesity" crisis. China’s passenger-car market is facing a growing vehicle-weight problem. The average c...

A stronger model mix and rapid early take-up for new SUVs have lifted the Chinese EV maker back into contention, though sustained deliveries and margins remain the key proof points NIO ES9 SUV NIO Group’s latest order surge marks a sharp improvement in competitive momentum, with roughly 100,000 firm orders booked across its three brands in the four weeks to mid-June 2026, according to Goldman Sachs’ research . The same data put the group's two-week total above 47,000 units, suggesting that demand remained resilient after the initial launch spike for its flagship ES9 SUV. NIO sells through three brands : the premium Nio marque, the family-focused Onvo, and the compact Firefly. The surge reset the company's standing in a market it had trailed for much of the past year. The scale of the rebound was clearest in Goldman’s week-22 reading (May 25–31), when NIO’s weekly firm orders reached 38,810 units. That placed the company ahead of Geely’s Galaxy and Zeekr lines combined at 22,1...

The model combines more aggressive pricing with new autonomous-driving hardware and consumer incentives, reflecting intensifying competition in China’s electric-car market Onvo, NIO’s volume-focused sub-brand, launched the updated L60 SUV on Thursday with a 6.8% lower starting price , underscoring its push to strengthen competitiveness in China’s crowded EV market. The new L60 starts at 192,800 yuan ($28,440) with the battery included, down from 206,900 yuan for the previous version, while deliveries are scheduled to begin tomorrow.  The model is offered in three trims — Pro, Max+, and Ultra+ — priced at 192,800 yuan, 202,800 yuan, and 222,800 yuan, respectively. Under the BaaS (battery as a service) battery-rental scheme, starting prices fall to 135,800 yuan , 145,800 yuan, and 165,800 yuan. The update introduces 106 enhancements, led by the first use of NIO’s in-house 5-nanometer automotive chip, the Shenji NX9031, and the addition of LiDAR-equipped variants. The Max+ and Ul...

NIO’s sub brand has officially launched on Tuesday the second generation of its third-row SUV L90, the first under Nio‘s family-oriented sub-brand to feature a version with LiDAR sensors. The model is available in three trims, including Pro, Max+ and Ultra+. The Pro version retains the same pricing as the first iteration of the model, which debuted in July  NIO sub-brand Onvo officially launched the 2026 L90 electric SUV (sport utility vehicle) today, updating its most important model. The model is available in three trims , including Pro, Max+ and Ultra+. Despite the pressure of rising component costs, the starting price of the updated model for the full vehicle including the battery pack remains unchanged at 265,800 yuan ($39,000).  If consumers choose the BaaS (Battery as a Service) battery rental plan, the starting price of the vehicle is 179,800 yuan , allowing users to lease the battery separately at 899 yuan per month. The Max+ and Ultra+, which feature LiDAR, are...

The Chinese electric vehicle (EV) maker achieved substantial year-on-year growth in February deliveries despite the widespread negative impact of the Chinese New Year holiday on production and deliveries across China's auto industry The third-generation Nio ES8 EV Suv Nio announced on Sunday that it delivered 20,797 new vehicles in February, a 57.6% year-on-year increase despite a 23.49% decline from January. The 2026 Spring Festival holiday fell in mid-to-late February, while last year it was primarily January. This caused seasonal weakness across the industry, with competitors' deliveries also broadly impacted.  The Chinese New Year Holiday period typically weighs on both production and sales activity, making February one of the weakest months of the year. Furthermore, this year’s holiday is three days longer than 2025 , marking the longest on record — according to China’s Passenger Car Association (CPCA) — and reducing the month to just 16 work days.  The latest figures ...

On February 10, Nio Inc’s first “Nio–Onvo–Firefly” integrated store debuted in Jiangmen, Guangdong province, with the location named the Sky Store , becoming one of the first nationwide outlets to integrate pre-sales, after-sales and vehicle delivery functions into a single comprehensive store   Nio's Sky Store On February 10, Nio Inc’s first “Nio–Onvo–Firefly” integrated store debuted in Jiangmen, Guangdong province, with the location named the Sky Store. According to the company, the Nio Jiangmen Delivery and Service Center officially open for business today, becoming one of the first nationwide outlets to integrate pre-sales, after-sales and vehicle delivery functions into a single comprehensive store.  The so-called integrated store refers to a unified channel model that brings together sub-brand Nio, Onvo, and Firefly under one operating system. This model is a key part of Nio’s channel strategy ahead of 2026 . On one hand, it is intended to increase brand visibility fo...

The sub-brand of Nio has named the two new L90 variants the "Ma Dao Cheng Gong" (马到成功) edition , a Chinese phrase signifying blessings for success and smooth progress. Prices start at 296,800 yuan ($42,620). Under the BaaS (Battery as a Service) plan the starting price is 210,800 yuan ($30,228)  Onvo, a sub-brand of Nio, has launched new special edition variants for its L90 large EV Suv to celebrate the upcoming Chinese Year of the Horse, following a similar move for the L60 EV Suv . Onvo has named the two new L90 variants the "Ma Dao Cheng Gong" (马到成功) edition, a Chinese phrase signifying blessings for success and smooth progress, mirroring its approach with the L60 midsize Suv last week.  The L90 special edition offers Max and Ultra options : both special edition variants are exclusively available with a 6-seat configuration and do not apply to the 7-seat variant. They come standard with exclusive horse-themed interior and exterior styling packages , with display...

On January 16, the sub-brand of Nio has launched a new special edition of its mid-size EV Suv: the model’s naming “Ma Dao Cheng Gong” translates to “success arrives with the horse,” which is a festive reference to the Chinese New Year and the Year of the Horse  On January 16, Onvo officially launched the L60 “Ma Dao Cheng Gong” special edition, with deliveries beginning on the same day. Onvo has named it "Ma Dao Cheng Gong" (马到成功) edition, a Chinese phrase signifying blessings for success and smooth progress . This launch aims to celebrate the upcoming Chinese New Year. 2026 marks the Chinese Lunar Year of the Horse , beginning on February 17 .  The special edition L60 is available for immediate delivery. It is time-limited but not quantity-limited. The new edition incorporates the auspicious phrase “Ma Dao Cheng Gong” (meaning instant success) into both exterior and interior details. The design aligns with Chinese families’ festive expectations for New Year travel and als...

Shen Fei, Nio‘s Senior Vice President and CEO of its Onvo brand, said in an interview with local media yesterday that given the increasingly mature charging infrastructure, large-capacity battery range extension represents “a significant waste of resources”. This combination not only occupies more interior space but also imposes unnecessary cost burdens on automakers and consumers with the additional 15,000 yuan ($2,120) per range extender , Shen said  As more Chinese automakers promote large-capacity battery packs as a selling point for their extended-range electric vehicles (EREVs), Shen Fei, Nio‘s Senior Vice President and CEO of its Onvo brand holds a different view .  With charging infrastructure increasingly developed, EREVs with large battery packs represent "a waste of resources," Shen said in an interview with local media yesterday, Not only do these systems occupy valuable cabin space, but the range extender unit itself, which adds an extra 15,000 yuan ($2,120) ...

Nio’s sub-brand Onvo will showcase the special edition of L90 Suv at the 23rd Guangzhou International Automobile Exhibition running from November 21 to 30. The model will be presented with the participation of the brand ambassador —well-known Hong Kong actor Louis Koo Onvo, a sub-brand of Nio, announced two days ago that it would unveil a special edition of its flagship Suv L90 at the 2025 Guangzhou auto show starting Friday, without providing further details. The answer is now revealed. Onvo confirmed on November 20 that the L90 Black Knight Edition will make its public debut at the 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025), running from November 21 to 30. The model will appear alongside well-known Hong Kong actor Louis Koo at the Onvo booth.  This represents a clever marketing move by Onvo, one that's difficult to convey in English. Simply put, the last character of Koo's Chinese name (古天乐) is the same as the first character of Onvo's Chi...

On October 15, Nio sub-brand announced that its 100,000th mass-produced vehicle (the L90) in under 13 months had officially rolled off the production line and that it would complete delivery to its 100,000th customer in China later this week —ranking among the top two fastest EV newcomers to reach the milestone  On October 15 Onvo witnessed the rollout of its 100,000th mass-produced vehicle in under 13 months, marking a milestone for the sub-brand of Nio. Onvo announced that the 100,000th Onvo vehicle is expected to be delivered this weekend, ranking among the top two fastest pure-electric newcomers to reach the milestone . This would bring Onvo's deliveries this month to about 9,721 units, considering the brand had accumulated 90,279 deliveries through the end of September.  Onvo delivered 15,246 vehicles last month , accounting for 43.87 percent of Nio’s total monthly deliveries of 34,749 units. Onvo's first model, the L60 electric SUV, delivered 4,249 units in September...