Audi is launching a new brand in China: “AUDI” introduces first concept car
Audi launched today in Shanghai, China its first new brand alongside the Audi E concept : AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand. It offers a preview of three future production models to be introduced from mid-2025 Audi launched today in China its first new brand alongside the Audi E concept : AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand. It offers a preview of three future production models to be introduced from mid-2025. The AUDI E concept car was jointly developed by experts from both Germany and China. The new joint program offers the best of two worlds in automotive development. It combines the strengths of Audi with SAIC’s innovation speed. Audi brings know-how in premium products and design, overall vehicle development, and engineering to the table. SAIC offers...