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BYD launches its first plug-in hybrid model in Japan

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The Chinese new energy vehicle (NEV) maker officially launched today the Sealion 6 PHEV in Japan. The model offers two options: a front-wheel-drive version and an all-wheel-drive version, priced starting at 3,982,000 Japanese yen ($25,620) and 4,488,000 Japanese yen respectively BYD has launched its first plug-in hybrid electric vehicle (PHEV) in Japan, intensifying competition with local automotive giants including Toyota, Honda, and Nissan. The Chinese new energy vehicle (NEV) maker officially launched the Sealion 6 in Japan today.  The plug-in SUV is known as the Sealion 06 DM-i in China . The Sealion 6 offers two options in Japan: a f ront-wheel-drive version and an all-wheel-drive version , priced starting at 3,982,000 Japanese yen ($25,620) and 4,488,000 Japanese yen respectively.  The hybrid SUV was first launched in China on July 24, offering both the Sealion 06 DM-i and the all-electric Sealion 06 EV. The Sealion 6 launched in Japan measures 4,775 mm in length , 1,8...

BYD plans to enter Japan’s micro-car market with new EV

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Atsuki Tofukuji , president of BYD Japan , confirmed in an interview with the Financial Times that the company will launch a new low cost micro-EV explicitly designed for overseas markets and not sold in China Chinese NEV maker BYD plans to enter Japan’s 18 billion USD microcar market in 2025 with a low-cost electric vehicle as part of its expanding global strategy. Atsuki Tofukuji, president of BYD Japan, confirmed in an interview with the Financial Times that the company will launch a new micro-EV explicitly designed for overseas markets and not sold in China . As reported earlier, BYD plans to launch an affordable microelectric vehicle in Japan in the second half of next year, targeting a price of around 2.5 million yen (approx. $ 17,700) , undercutting its own Dolphin model, which sells for about 2.9 million yen (approx. $ 14,000).  The new kei car will feature a 20 kWh battery with a WLTC range of 180 km , support 100 kW fast charging, and a heat pump HVAC system. Aimed at ...