CRASH_news auto

NIO’s compact EV brand sold out its limited “Pixel Player Special Edition” in a very short time, reinforcing the effectiveness of a marketing strategy built on distinctive design , a young urban target audience and strong visual identity  Pu Yang, Firefly's Head of Brand Marketing, with a Pixel Player Special Edition Firefly EV Firefly, NIO’s compact electric vehicle brand, said its newly launched limited edition sold out in a very short time. The result points to a particularly positive market response to a marketing strategy inspired by retro gaming aesthetics and designed to appeal to a young urban audience. According to Pu Yang , Firefly’s head of brand marketing , the compact EV known as the “Pixel Player Special Edition” sold out in less than eight hours after sales opened. The series was limited to 333 units and, according to management, the pace of orders exceeded initial expectations. The special edition was priced at 135,800 yuan , or about USD 20,050, which is 16,000...

The third-generation ES8 EV SUV delivered 17,646 units in January, accounting for 64.92% of Nio Group  deliveries and for 84.45% of Nio brand  deliveries. January's Nio all-new ES8 SUV deliveries were nearly 40 times higher than the 446 units delivered in January 2025  Nio ES8 In January , Nio delivered 27,182 vehicles, down 43.53% month on month but up 96.08% year on year , as demand for its flagship all-new ES8 drove growth in China’s premium intelligent electric vehicle segment.  Year-end typically marks a peak in China's auto sales , while the beginning of the year often sees seasonal weakness. Each January, sharp month-on-month declines in vehicle deliveries and sales have become a widely accepted pattern in the auto industry. The fading impact of year-end sales pushes, gaps created by policy transitions, and the early release of demand due to national subsidies have together driven this seasonal correction.  As a result, year-on-year comparisons provid...

The Chinese electric vehicle (EV) maker has commenced pre-sales in China for the battery electric vehicle (BEV) variant of the X9, following the rollout of an extended-range electric vehicle (EREV) version for the multi-purpose vehicle (MPV) two months ago. The 2026 X9 BEV is the world's longest-range pure-electric seven-seater , with a maximum CLTC range of 750 km , the company said  Xpeng has commenced pre-sales in China for the battery electric vehicle (BEV) variant of the X9, following the rollout of an extended-range electric vehicle (EREV) version for the multi-purpose vehicle (MPV) two months ago. The company began accepting consumer reservations for the 2026 seven-seat X9 BEV on Thursday, offering five variants in both FWD and AWD : 665 Max, 650 Ultra SE, 650 Ultra, 750 Ultra, and 710 AWD Ultra.  The company has not disclosed pre-sales pricing. Consumers can place an order for the X9 BEV with a 2,000 yuan ($288) deposit , which will be applied as a 7,000 yuan ($1,007) ...

From the teaser image released today, this new all-electric sedan continues MG’s signature sporty genes, featuring a dynamic fastback coupé design. It is widely speculated that this model is likely the all-electric version of the MG7  The SAIC-owned passenger car brand MG, with British origins, released a teaser image for a brand-new all-electric sedan today. From the teaser image, this new all-electric sedan continues MG’s signature sporty genes, featuring a dynamic fastback coupe design. The lidar unit mounted on the roof is a core highlight of the new car, hinting that it will be equipped with a high-level intelligent driving assistance system.  On the body sides, it features semi-hidden door handles, and the fenders are marked with the “07” badge. It is widely speculated that this model is likely the all-electric version of the MG7.  MG7 For reference, the 2026 model year fuel-powered MG7 was launched on the 6th of this month. Positioned as a mid-size coupe , it o...

Driven by brands such as Chery, BYD and SAIC-owned MG, Chinese automakers’ total sales in Europe surged 126% year on year in December 2025 to 109,864 units , marking the first time their monthly sales in the region surpassed the 100,000-unit threshold. BYD Seal U is Europe’s best-selling PHEV in 2025  BYD Seal U According to the latest data from Dataforce , Europe’s passenger car market—covering the European Union, the United Kingdom and the European Free Trade Association ( Iceland, Liechtenstein, Norway, and Switzerland) —continued to recover in December 2025, with new car registrations rising 7.6% year on year (YoY) to 1.15 million units.  Driven by brands such as Chery, BYD and SAIC-owned MG, Chinese automakers’ total sales in Europe surged 126% YoY in December to 109,864 units , marking the first time their monthly sales in the region surpassed the 100,000-unit threshold.  Chinese brands captured a 9.5% share of the European market in December, more than double ...

The Chinese automaker has completed trial production of the updated P7+ at its Graz, Austria factory, as the sedan prepares for its European launch, the company announced on January 5. The 2026 P7+ is scheduled to launch in China on January 8 and will officially enter the European market on January 9   The 2026 Xpeng P7+ has completed trial production at the Graz plant in Austria, the Chinese electric vehicle (EV) maker announced on January 5. Xpeng stated that joint Chinese-Austrian teams are advancing the remaining development and production processes to ensure quality delivery , adding that it anticipates this AI-powered vehicle will deliver intelligent and comfortable mobility experiences to global users.  The Xpeng plant utilizes the production line of Magna Steyr , an Austrian-based contract manufacturer and subsidiary of Magna International, and began manufacturing the G6 and G9 SUVs i n September 2025 .  Xpeng announced that the updated P7+ and the extended-rang...

Today, the Geely Auto unit officially announced that its new mid-to-large-size Suv has been named the Zeekr 8X, and released a new teaser video for the vehicle. The model is poised to become Zeekr's second hybrid model following the Zeekr 9X and is expected to debut in the first quarter of 2026  On January 5th, Zeekr officially announced that its new Suv will be named Zeekr 8X, positioned as a high-performance flagship Suv. The Zeekr 8X is expected to be launched in the first half of 2026, with an estimated starting price of 400,000 yuan ($57,290) . Today, Zeekr officially released a new teaser video for the vehicle. "The most anticipated car of 2026 is here!" Zeekr wrote, hinting the Suv will easily handle diverse roads and conditions.  Zeekr first mentioned the 8X Suv during a May conference call, stating it would be launched in the fourth quarter 2025. This plan was delayed as Zeekr focused on multiple model facelifts in the latter half of 2025. The Zeekr 8X is poise...

Dreame Technology, a well-known Chinese home appliances maker, including vacuum cleaners, hair dryers, and robotic mops, shared ew teaser images of its first vehicle under the “Starry Sky Plan,” confirming that the model will be officially unveiled at CES 2026 in January  Dreame Technology has unveiled new render images of its inaugural vehicle, an ultra-luxury pure electric supercar poised to challenge the likes of Bugatti.  Founded in December 2017 , Dreame is headquartered in Suzhou, Jiangsu -- a neighboring city to Shanghai. Its product portfolio spans robotic vacuum cleaners, cordless vacuums, smart floor scrubbers, high-speed hair dryers, and robotic lawn mowers, with sales spanning over 120 countries and regions, according to its website.  Dreame formally announced its entry into the automotive manufacturing sector on August 28 , marking a rare new entrant amid China's tightening of vehicle production qualifications in recent years. Dreame's first model will be a...

Il numero uno della Casa americana ha guidato quotidianamente le migliori auto elettriche cinesi per capire e conoscere meglio la concorrenza, che rispetta e ammira, ma accetta la sfida “La Cina vuole conquistare e dominare il settore a livello globale. Non abbiamo mai affrontato una battaglia come questa. E s arà una battaglia molto emozionante”  È il numero uno della strategia globale di Ford. Jim Farley, Ceo della Casa americana, ama l'arrosto, i mate e il polo. “Sono molto orgoglioso di essere argentino ", dice nel suo perfetto inglese. A 9 anni ha lasciato l’Argentina con la sua famiglia, ma non ha mai reciso i legami con il Paese, che considera parte delle sue radici e di cui spesso indossa la maglia della Nazionale di calcio, tanto da diventare volontario presso il Pope Francis Center di Detroit, dove aiuta i senzatetto . “Eravamo tutti orgogliosi di Papa Francesco. Ha anche guidato una Ford Focus”.  Farley analizza il futuro di una delle industrie più competitive de...

The 23rd Guangzhou International Automobile Exhibition, or Auto Guangzhou 2025, run f rom November 21 to 30 featuring 93 new models making their debut, surpassing the 78 unveiled in 2024. November 21 is media day, open only to press and invited guests. The general public can visit from November 22 to 30.  The total number of exhibited vehicles will be 1,085, including 629 new energy vehicle (NEV) models, or 58 percent. Major i nternational automotive brands including BMW, Mercedes-Benz, Audi, Volkswagen, Ford, General Motors, Toyota, Honda, Nissan, and Kia will participate in the event. Chinese domestic automakers including Nio, Xpeng, Xiaomi EV, and Li Auto, along with Chinese companies such as CATL and Huawei, will also participate.  The Guangzhou auto show, launched in 2003 , is held annually in November , unlike the biennial Shanghai and Beijing auto shows. Every auto show has its defining theme, and based on this year’s debuts, the strongest signals for China’s automot...