NIO founder William Li turns career setbacks into lessons for China’s EV industry
William Li, founder, chairman and CEO of NIO Inc, returned to his alma mater Peking University on Thursday, speaking as an alumni representative at the commencement ceremony for the class of 2026. Li graduated from Peking University's sociology department in 1996 , making this year the 30th anniversary of his graduation. In his speech, Li said he had encountered six major low points since graduation and chose to share three of them with students, framing each as a lesson in entrepreneurial judgment. The first lesson: survive the first failure The first setback came almost immediately after graduation. In April 1996, months before receiving his degree, Li and two classmates founded Nanji Technology , one of China’s early internet virtual-hosting service providers. When his co-founders later left for further studies overseas, Li was left to keep the company running on his own. He recalled sleeping on a conference table after late-night showers and clearing away...