Nio unveils new sales model: displaying cars in user-owned stores
The Chinese Electric Vehicle maker is promoting a new channel partnership model : displaying Cars in User-Owned Stores. Currently, this partnership model has been implemented in Guangzhou in the form of a café named THE CIRCUIT CAFE. This new sales model creates a “third space,” integrating daily life scenarios with new energy vehicles Nio is currently promoting a new channel partnership model—where users open stores, with the store operation costs borne by the users themselves. Nio does not provide financial support but will dispatch sales consultants to the site to sell vehicles. Currently, this partnership model has been implemented in Guangzhou in the form of a café named THE CIRCUIT CAFE, which bears the label “NIO Workshop.” This collaboration represents a deep cooperation within the community and specific circles , marking a new phase for Nio in its sales network layout characterized by asset-light and community-oriented approaches. Simply put, this new sales...