BYD Racco Hits 1,500 Orders in Japan One Month After Launch

BYD’s new electric K-Car is gaining early traction in Japan, with strong demand led by the top-spec 300 Premium trim and deliveries expected to begin from late September. The Racco’s early momentum could help strengthen BYD’s position in Japan’s compact EV market  

BYD’s Japan unit says its Racco has racked up about 1.5K orders roughly one month after launch, marking the fastest order ramp for any BYD model in Japan. The top-spec Racco 300 Premium accounts for more than 80% of total orders. Deliveries of the 300 Premium are set to begin arriving in Japan from mid-September. BYD will then allocate vehicles to dealers across the country, with mass deliveries expected to start in late September. 

BYD officially launched the Racco in Japan on July 28. It is the company’s first all-electric K-Car developed specifically for the Japanese market. The lineup includes the Racco 200, 300 Plus, and 300 Premium. 

Prices start at JPY 2.145M (about USD 13.72K), including tax. The Racco 200 offers a WLTC range of 210 km, while the 300 Plus and 300 Premium both deliver 320 km. 

The Racco uses a tall-body design with dual power sliding doors. The layout targets urban commuting and family use. Higher trims add more comfort features and smart functions. 

The order mix suggests price is not the Racco’s only draw. A BYD survey of 100 buyers found that the main reasons for choosing the Racco included its perceived quality after test drives, feature levels that exceeded expectations for its price, safety, long-term warranty coverage for the battery and high-voltage components, and driving range. 

The Racco’s fast start also reflects the characteristics of Japan’s K-Car market. Small dimensions, low running costs, and strong urban usability have made K-Cars a staple for commuting and family travel in Japan. 

More notably, the Racco’s momentum is starting to lift BYD’s broader lineup. BYD Japan says monthly orders for its six models reached 1.26K units in August, the highest level since the automaker entered the Japanese market. 

BYD vehicle models currently on sale in Japan

BYD currently sells six models in Japan: Racco, Dolphin, Atto 3, Seal, Sealion 6, and Sealion 7. The lineup spans battery-electric vehicles and plug-in hybrids. For BYD, the next test is turning the Racco’s strong order intake into actual deliveries.

Commenti

Posta un commento

Post popolari in questo blog

BYD Racco tops 5,000 orders in Japan in first week of pre-sales

Immagine
The Chinese automaker’s new kei EV is showing early momentum in one of Japan’s most protected vehicle segments, with demand driven largely by existing mini-car owners and second-car buyers  BYD Racco has gained strong early traction following its launch. Since opening pre-orders on July 21, the model has secured more than 5,000 confirmed orders in its first week. BYD Japan aims to r each cumulative orders of 10,000 units by the end of 2026. BYD Racco is a kei-class electric vehicle developed specifically for the Japanese market. Racco made its debut at the 2025 Tokyo Motor Show, where it attracted 30,000 expressions of interest during its initial appearance.  Some dealers reported receiving more than 200 customer visits per day at physical showrooms, with high-performing stores recording around 60 deposit orders in a single day. More notably, Racco’s buyers are not solely first-time EV customers. According to BYD, around 70% of initial reservation holders are existing Japa...
Continua a leggere

Ecco l'Unimog più lussuoso di sempre

Immagine
Per celebrare gli 80 anni della divisione Mercedes-Benz Special Trucks si è regalata un Unimog da vera e propria esibizione, dotato di dotazioni di alta gamma , un motore ottimizzato e una carrozzeria modificata. Servirà da base di un futuro truck in arrivo sul mercato nei prossimi anni  Mercedes-Benz Special Trucks è la divisione dedicata ai veicoli pesanti con incarichi speciali; qui vengono realizzate le trasformazioni personalizzate di Unimog e di Zetros. Nel 2026 , questa divisione di Daimler Truck festeggerà l' 80° anniversario . E invece di convertire camion fuoristrada per servizi militari o di emergenza come di consueto, si è deciso di fare un regalo speciale per l'anniversario. Il risultato è quello che Mercedes descrive come l'Unimog più lussuoso di tutti i tempi visto che è dotato di un pacchetto di tecnologie e dotazioni all'avanguardia  L'Unimog dell'anniversario è stato realizzato in collaborazione con Hellgeth Engineering, un produttore di veic...
Continua a leggere

2025 Guangzhou Auto Show: what’s new

Immagine
The 23rd Guangzhou International Automobile Exhibition, or Auto Guangzhou 2025, run f rom November 21 to 30 featuring 93 new models making their debut, surpassing the 78 unveiled in 2024. November 21 is media day, open only to press and invited guests. The general public can visit from November 22 to 30.  The total number of exhibited vehicles will be 1,085, including 629 new energy vehicle (NEV) models, or 58 percent. Major i nternational automotive brands including BMW, Mercedes-Benz, Audi, Volkswagen, Ford, General Motors, Toyota, Honda, Nissan, and Kia will participate in the event. Chinese domestic automakers including Nio, Xpeng, Xiaomi EV, and Li Auto, along with Chinese companies such as CATL and Huawei, will also participate.  The Guangzhou auto show, launched in 2003 , is held annually in November , unlike the biennial Shanghai and Beijing auto shows. Every auto show has its defining theme, and based on this year’s debuts, the strongest signals for China’s automot...
Continua a leggere