William Li (Ceo Nio): “Survival is our top priority”

At the media event following the pre-sale start of the third-generation Nio ES8 , William Li explained where the company saved the cost to be able to offer such aggressive pricing for its flagship SUV. Li also admitted that survival is the most important thing for the company at present On August 21, Nio unveiled the all-new ES8. T he ES8 is Nio’s first mass-produced car , launched in 2018. It released its third generation, which starts pre-sale at 416,800 yuan ($58,050) for the 100 kWh battery version, which is 25% lower than the 518,000 yuan ($72,140) starting price of the previous generation ES8. The BaaS price (car without battery) is 308,800 yuan ($43,000). The new ES8 will launch in late September at Nio Day. The following day, Nio officially held a small-scale media group interview in Chengdu. William Li, Ceo of Nio, and Qin Lihong, President of Nio, attended the session. Representing the brand’s executive team, they responded to questions of high interest, such as t...