BYD plans to enter Japan’s micro-car market with new EV
Atsuki Tofukuji , president of BYD Japan , confirmed in an interview with the Financial Times that the company will launch a new low cost micro-EV explicitly designed for overseas markets and not sold in China Chinese NEV maker BYD plans to enter Japan’s 18 billion USD microcar market in 2025 with a low-cost electric vehicle as part of its expanding global strategy. Atsuki Tofukuji, president of BYD Japan, confirmed in an interview with the Financial Times that the company will launch a new micro-EV explicitly designed for overseas markets and not sold in China . As reported earlier, BYD plans to launch an affordable microelectric vehicle in Japan in the second half of next year, targeting a price of around 2.5 million yen (approx. $ 17,700) , undercutting its own Dolphin model, which sells for about 2.9 million yen (approx. $ 14,000). The new kei car will feature a 20 kWh battery with a WLTC range of 180 km , support 100 kW fast charging, and a heat pump HVAC system. Aimed at ...