CRASH_news auto

The model combines more aggressive pricing with new autonomous-driving hardware and consumer incentives, reflecting intensifying competition in China’s electric-car market Onvo, NIO’s volume-focused sub-brand, launched the updated L60 SUV on Thursday with a 6.8% lower starting price , underscoring its push to strengthen competitiveness in China’s crowded EV market. The new L60 starts at 192,800 yuan ($28,440) with the battery included, down from 206,900 yuan for the previous version, while deliveries are scheduled to begin tomorrow.  The model is offered in three trims — Pro, Max+, and Ultra+ — priced at 192,800 yuan, 202,800 yuan, and 222,800 yuan, respectively. Under the BaaS (battery as a service) battery-rental scheme, starting prices fall to 135,800 yuan , 145,800 yuan, and 165,800 yuan. The update introduces 106 enhancements, led by the first use of NIO’s in-house 5-nanometer automotive chip, the Shenji NX9031, and the addition of LiDAR-equipped variants. The Max+ and Ul...

Il CEO Michael Leiters ha precisato la linea del marchio: per il modello sportivo simbolo della Casa tedesca  spazio all’ibrido , mentre la transizione a batteria prosegue su altri fronti della gamma Porsche ha chiarito la propria posizione sul futuro della 911 : secondo quanto dichiarato dal CEO Michael Leiters, non è prevista una versione completamente elettrica della storica sportiva. L’orientamento indicato dal management è quello di proseguire sul motore a combustione e sulla tecnologia ibrida, mantenendo parallelamente gli investimenti nei veicoli elettrici nei segmenti in cui la domanda risulta più solida.   In questo quadro, la 911 viene presentata come un modello destinato a evolvere senza rinunciare agli elementi che ne definiscono l’ identità tecnica e di guida . Le dichiarazioni di Leiters suggeriscono inoltre una revisione più pragmatica della strategia elettrica del marchio. Dopo il ruolo pionieristico svolto da Taycan nella mobilità elettrica premium, Porsch...

The all-electric two-door sports car enters China’s regulatory pipeline in three variants , combining tri-motor output, high-speed capability and premium performance cues ahead of its expected market debut. BYD’s premium brand Denza has taken a significant step toward launching the Denza Z, its first fully electric two-door sports car, after the model appeared in the latest vehicle filing from China’s Ministry of Industry and Information Technology (MIIT). The regulatory listing confirms that the car will be offered in three configurations: a hardtop, a soft-top convertible and a performance-focused variant. All three variants use a tri-motor powertrain comprising one front motor and two rear motors, with peak outputs of 500 kW, 340 kW and 340 kW respectively. Combined peak output reaches 1,180 kW, or 1,582 hp (1.604,35 Cv), placing the Denza Z firmly in the upper tier of the high-performance EV segment. Top speed is listed at 300 km/h for both the hardtop and convertible versions...

NIO’s compact EV brand sold out its limited “Pixel Player Special Edition” in a very short time, reinforcing the effectiveness of a marketing strategy built on distinctive design , a young urban target audience and strong visual identity  Pu Yang, Firefly's Head of Brand Marketing, with a Pixel Player Special Edition Firefly EV Firefly, NIO’s compact electric vehicle brand, said its newly launched limited edition sold out in a very short time. The result points to a particularly positive market response to a marketing strategy inspired by retro gaming aesthetics and designed to appeal to a young urban audience. According to Pu Yang , Firefly’s head of brand marketing , the compact EV known as the “Pixel Player Special Edition” sold out in less than eight hours after sales opened. The series was limited to 333 units and, according to management, the pace of orders exceeded initial expectations. The special edition was priced at 135,800 yuan , or about USD 20,050, which is 16,000...

Peugeot torna a vendere modelli GTi . Non accadeva da 5 anni e 6 mesi. Più precisamente da dicembre 2020, quando l’ultimo esemplare con il logo GTi, la 308 GTi da 263 Cv, era uscito dalla fabbrica francese di Sochaux. La nuova E-208 GTi, come si legge nel comunicato della Casa francese, “continua a scrivere la leggenda della GTi”. Sarà ufficialmente presentata venerdi prossimo 12 giugno alle 13 a Le Mans , alla vigilia della 24 Ore, dove Peugeot celebra quest’anno il centenario della sua partecipazione alla gara di durata più famosa del mondo. In attesa della presentazione ufficiale, è stato annunciato che Peugeot svelerà tre esemplari di serie di E-208 GTi in blu, bianco e rosso: i colori della Francia.   La E-208 GTi è la prima GTi elettrica ed è la GTi più potente mai prodotta dalla Casa francese. Progettata in Francia da Peugeot Sport e Peugeot Design, la E-208 GTi aveva fatto il suo debutto, sotto forma di concept (peraltro molto simile alla vettura di serie) un anno fa prop...

Ma Lin, NIO's vice president of branding and communications, said Monday that the average transaction price of the NIO main brand surpassed 450,000 yuan ($66,330) last week, overtaking traditional luxury auto brands. This strong upward pricing trend is mainly driving by strong demand for the new flagship SUV ES9 and the continued hot sales of the ES8 The NIO flagship SUV ES9 Ma Lin, NIO's vice president of branding and communication s, said Monday that the average transaction price of the Chinese EV maker's main brand vehicles is rising rapidly, highlighting that the company maintains strong brand appeal in China's fiercely competitive premium auto market.  Ma Lin said that the average transaction price of the NIO main brand vehicles exceeded 450,000 yuan ($66,330) last week. He hinted that this average transaction price has surpassed major rivals including Mercedes-Benz, BMW, Audi, and the Huawei-backed Aito. This strong upward pricing trend is mainly due to the re...