The new standard of luxury? NIO surpasses traditional auto brands in transaction value
Ma Lin, NIO's vice president of branding and communications, said Monday that the average transaction price of the NIO main brand surpassed 450,000 yuan ($66,330) last week, overtaking traditional luxury auto brands. This strong upward pricing trend is mainly driving by strong demand for the new flagship SUV ES9 and the continued hot sales of the ES8 The NIO flagship SUV ES9 Ma Lin, NIO's vice president of branding and communication s, said Monday that the average transaction price of the Chinese EV maker's main brand vehicles is rising rapidly, highlighting that the company maintains strong brand appeal in China's fiercely competitive premium auto market. Ma Lin said that the average transaction price of the NIO main brand vehicles exceeded 450,000 yuan ($66,330) last week. He hinted that this average transaction price has surpassed major rivals including Mercedes-Benz, BMW, Audi, and the Huawei-backed Aito. This strong upward pricing trend is mainly due to the re...