Xiaomi Auto signs MoUs with 8 German dealer groups ahead of 2027 Europe launch
The Chinese EV maker is laying the groundwork for its regional expansion, starting in Germany with retail and service partners ahead of its planned market entry The signing ceremony with eight major German dealer groups Xiaomi Auto announced on Thursday that it had signed Memoranda of Understanding (MoUs) with an initial group of 8 German automotive dealer groups, marking the first step toward establishing a retail and after-sales service network in Europe. The signing ceremony took place during IFA Berlin 2026 consumer electronics show, laying the groundwork for Xiaomi Auto's retail and service network ahead of its entry into European markets, including Germany, in 2027. IFA Berlin will be open to the public from Sept. 4 to Sept. 8. The eight dealer groups are Ernst Dello GmbH & Co. KG, Autohaus Dinnebier GmbH, Emil Frey Germany, Fett & Wirtz Automobile GmbH & Co. KG, Hahn Automobile GmbH + Co. KG, LUEG Mobility GmbH, Penske-Jacobs Innovation GmbH, SPT Avior ...