Chery Weighs China Launch for Omoda and Jaecoo as Domestic Sales Decline
The Chinese automaker is exploring a home-market push for its export-focused marques , seeking new momentum as overseas demand outpaces weaker local performance Jaecoo retail store Chery is considering bringing its overseas brands Omoda and Jaecoo to the domestic market as it seeks to ease pressure on sales in China , according to a Chinese media report . Marketing teams for the brands are currently being assembled. The new brands are expected to target the premium market , and Chery has reportedly approached professionals with experience at luxury automakers such as BMW, Mercedes-Benz and Audi. The plans remain under consideration , however, with no confirmed launch timeline, product lineup or brand positioning. The move is being considered against a backdrop of diverging sales trends in Chery’s domestic and overseas markets. Rising exports have lifted the group's overall sales, while domestic volumes remain below year-earlier levels. Chery Group sold 280,128...