Volvo “556” targets China luxury sedan market
A proposed flagship project backed by Geely could reshape the Swedish brand’s position in the high-end executive car segment to challenge Maextro S800 and German models Volvo is weighing one of its most ambitious China-market product moves in decades: a new ultra-luxury D-segment flagship sedan internally known as “556,” a model that would push the Swedish brand above the S90 and into territory long dominated by Europe’s most established executive limousines. Maextro S800 According to a Chinese media report, the project is being positioned as a China-exclusive flagship and would compete with models such as the Huawei-JAC Maextro S800, as well as traditional luxury benchmarks including the Mercedes-Benz S-Class and BMW 7 Series. If approved, the sedan would become Volvo’s first D-segment executive car in nearly a century and mark Geely Group’s first official entry into the segment. Volvo XC70 The development model is expected to mirror the joint approach used for the XC70. Volvo ...