Volvo Cars to Take Over Lynk & Co European Distribution from 2027

Geely is reshaping Lynk & Co’s European strategy by placing the brand’s regional distribution under Volvo Cars from 2027, using an established retail and after-sales network to support a broader market push and a shift away from its original subscription-led approach 

Lynk & Co 07 GT

Geely Auto has struck a definitive agreement that will put Volvo Cars in charge of Lynk & Co’s European distribution from January 2027, marking a significant reset of the Chinese brand’s go-to-market strategy in one of the world’s most competitive automotive regions.

Under the agreement, Volvo Cars will become the exclusive distributor for Lynk & Co in Europe and will assume responsibility for the brand’s commercial operations, market presence and customer-facing activities across the region. The handover is designed to give Lynk & Co access to Volvo’s established retail and after-sales infrastructure, strengthening its ability to reach customers at scale.

The move also signals a clear commercial pivot. When Lynk & Co set out its European strategy in 2020, the brand positioned flexible subscription-based vehicle access as its defining offer. The latest agreement points to a more conventional but potentially more scalable dealer-led model, aligning the brand more closely with established automotive retail practices in Europe.

For Geely, the partnership comes at a time when overseas markets are playing an increasingly important role in the group’s growth story, while Lynk & Co continues to face sales pressure. By using Volvo’s European footprint, Geely aims to broaden the brand’s visibility, improve customer access and support a more sustainable expansion path.

The agreement does not alter Lynk & Co’s ownership structure. Geely will continue to lead global product design, research and development, regulatory certification and overall brand strategy, while Volvo Cars will focus on execution in the European market.

Lynk & Co was founded in 2017 by Geely Auto and Volvo Cars. Its corporate structure changed in 2024, when sister brand Zeekr announced a series of equity acquisitions and a capital injection to secure a 51% stake in the company, including the purchase of Volvo Cars’ former 30% holding. That transaction was completed in February 2025, leaving operational cooperation between Volvo and Lynk & Co as the key link between the companies in selected strategic markets.





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