Nio released the official logo of its third brand: Firefly

Nio has unveiled for the first time logo of third brand Firefly, with the sub-brand set to be officially launched at the Nio Day 2024 on December 21. The Firefly's logo, designed in the "Y" shape, is inspired by the characteristics of fireflies: "small, agile, full of energy, and vibrant." 

On December 18, Nio released the official logo of its third brand, Firefly, The Firefly's logo, designed in the "Y" shape, is inspired by the characteristics of fireflies: "small, agile, full of energy, and vibrant" According to the official description, the logo depicts a glowing firefly in flight, with the upper part resembling the firefly's wings, symbolizing freedom, and the lower part representing its flashing light, symbolizing inner strength. Nio's Chairman, William Bin Li, commented on the new brand, saying, "The essence of firefly is to shine freely. The brand offers a flexible and dynamic travel experience, with thoughtful, reliable living spaces that turn every journey into a moment of self-expression. It will allow us to serve a broader range of customers, marking an important step in fulfilling Nio's mission of 'Blue Sky Coming'—co-creating a sustainable and better future. I look forward to seeing firefly receive the same support as Nio and the Onvo brand" said Nio's Chairman.

Firefly is Nio's premium smart electric vehicle (EV) small car brand for the global urban audience. Targeting the high-end compact car segment, Firefly aims to expand Nio's product portfolio and boost sales through its established distribution channels. The brand is expected to serve a role similar to BMW's MINI, catering to a niche yet premium audience. The new brand will officially debut at the NIO Day 2024 on December 21 in Guangzhou, Guangdong province in southern China. Firefly's first model, which has the same name as the brand and is also the Firefly, would go on sale and start deliveries in the first half of 2025.