BYD Racco reached 1,002 orders in Japan in 2 weeks

BYD's Japan unit said on Monday that the EV kei car Racco had garnered 1,002 orders from its July 28 launch through August 9, exceeding an initial target of 1,000 in two weeks, according to a Nikkei report. The company said orders were progressing smoothly. 

BYD Japan later announced on X that the Racco had received a total of more than 1,000 orders. This figure represents formal, legally binding sales contracts that were finalized and processed within the first 14 days of the car's official commercial launch. These are guaranteed sales where customers transitioned from a waiting list to a finalized purchase agreement with locked-in delivery schedules. 

The trim mix shows buyers are willing to pay up for more range. The top-end 300 Premium accounted for 80% of all orders, followed by the standard 300 Plus at 14% and the entry-level 200 at 6%. By purchase type, 37.5% of orders were additional vehicles for the household, 35.7% were replacements, and 26.8% came from first-time buyers. 

The Racco starts at 2.145 million yen ($13,600) in Japan including tax. After a 150,000-yen government subsidy, the entry version falls below 2 million yen. Higher trims use a 35.84 kWh lithium iron phosphate (LFP) battery for a range of 320 kilometers. The model is the first all-electric kei car with power sliding side doors, a feature popular in Japan. BYD said it is also the first light electric vehicle in the country with a range of more than 300 kilometers. 

Racco had already attracted strong attention before its official launch. Reservations opened on July 21, with pre-orders surpassing 5,000 units during the first week of pre-sales. BYD is aiming for 10,000 orders by the end of 2026, meaning it is now about 10% of the way there. 

K-Car, Japan’s unique mini vehicle segment, has long played a major role in the local auto market. With compact dimensions, low ownership costs, and efficient urban mobility, K-Cars typically account for around 35%-40% of Japan’s new vehicle market, with annual sales exceeding 1 million units. Japan’s K-Car market growth is also supported by long-standing policy advantages. 

Compared with regular passenger vehicles, K-Cars benefit from lower taxes, insurance costs and ownership expenses. In some rural areas with lower population density, buyers can purchase K-Cars without providing parking certificates, further reducing ownership barriers.

 

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