Lamborghini: record sales in the first six months of 2024
Lamborghini achieved its best commercial performance ever in H1 2024 with 5,558 deliveries, marking a 4.1% increase compared to the same period in 2023. Orders have surged significantly: the wait time for the Revuelto is two years, while bookings for the Urus SE plug-in hybrid Super SUV cover a full year of production. The Huracán successor will debut on August 16
In the first 6 months of 2024, Lamborghini reported record results in sales, revenue, and operating profit. From January to June 2024, the company delivered 5,558 units, compared to 5,341 units in the same period in 2023, representing a 4.1% increase over January-June 2023, which had itself seen a 4.1% rise from 5,090 deliveries in the first half of 2022. In detail, the 5,558 deliveries in the first six months of 2024 generated revenues of €1.621 million, an increase of 14.1% over the same period in 2023, with operating profit raising a record of €458 million. In terms of deliveries by market, the United States retained the top position with 1,621 units, nearly unchanged from 1,625 units in the first half of 2023. Germany ranked second with 595 units (an increase of 84 units from January-June 2023), surpassing UK with 514 deliveries, the same of first 6 months of 2023. Japan emerged as the fourth-largest market with 354 deliveries (up 74 from the first half of 2023), overtaking Mainland China-Hong Kong-Macao, which recorded 337 deliveries, 113 fewer than the first half of 2023. In Italy, the market remained stable with 268 units delivered from January to June 2024, compared to 270 units in the same period in 2023.
Urus SE: the first plug-in hybrid Urus with 800 Cv hybrid powertrain |
The order bank remains solid, with the Revuelto projecting a wait of more than two years, while orders for the Urus SE with a plug-in hybrid powertrain unveiled in April at the Beijing International Automotive Exhibition, cover approximately one year of production. Additionally, for the Huracán orders cover the entire production run until the expected line closure in December. Another milestone will soon be reached with the unveiling of the successor to the Huracán on August 16 in the USA at Monterey Car Week. This new HPEV (High Performance Electrified Vehicle) super sports car will mark the completion of the hybridization process of the Lamborghini range, featuring an all new twin-turbo V8 engine paired with a hybrid system.
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