Xiaomi SU7: cumulative deliveries of the first generation exceed 381,000 units

Founder, Chairman and CEO Lei Jun posted a milestone update on February 11. "We calculated the data," he wrote. "From the first delivery in April 2024 to February 2026, the first-generation SU7 electric sedan delivered over 381,000 units in under two years." 

First-generation Xiaomi SU7

Xiaomi has stopped production of the first-generation SU7 as the company prepares to launch an updated version of the electric sedan in two months. The final first-generation Xiaomi SU7 has rolled off the production line and is en route for delivery to its owner, Xiaomi founder, chairman, and CEO Lei Jun said during a live video broadcast on Tuesday. The Xiaomi founder later clarified that cumulative deliveries of the first-generation SU7 have exceeded 381,000 units. 

Launched on March 28, 2024, the SU7 is Xiaomi's first electric vehicle model and began deliveries in April 2024. The model, positioned as a competitor to Tesla Model 3, enabled Xiaomi to achieve rapid success in China's EV market, averaging nearly 20,000 monthly deliveries. 

The model is called Xiaomi SU7, where the SU stands for Speed Ultra, which the company said means it will be a performance beast. The SU7 has an exterior design that somewhat resembles a Porsche model, although Xiaomi's founder, chairman, and CEO Lei Jun said it's the result of the company's designers optimizing the proportions of the body lines. Xiaomi hopes to build a dream car as good as a Porsche or Tesla, Lei said. 

"I came into car building with an aim to win," Lei Jun said in an interview with state-owned broadcaster CCTV. Lei said he has set out two principles to ensure the success of Xiaomi's car-making endeavor: using proven technology from the auto industry, and investing ten times as much as the industry. "We will fully respect the laws of the automotive industry, use mature technology, and make sure we can do a good job with the first car. Under this premise, we innovate," Lei said, according to the CCTV program. 

For a typical car company, the investment on the first model is usually 300-400 people, with R&D spending of 1 billion yuan ($140 million) to 2 billion yuan, Lei said. "We invested 3,400 engineers on the first model, and the whole R&D investment was more than 10 billion yuan. So we are making use of more than ten times the industry's investment," he said.