In December 2025, Chinese automakers’ monthly sales in Europe topped 100,000 units for the first time

Driven by brands such as Chery, BYD and SAIC-owned MG, Chinese automakers’ total sales in Europe surged 126% year on year in December 2025 to 109,864 units, marking the first time their monthly sales in the region surpassed the 100,000-unit threshold. BYD Seal U is Europe’s best-selling PHEV in 2025 

BYD Seal U

According to the latest data from Dataforce, Europe’s passenger car market—covering the European Union, the United Kingdom and the European Free Trade Association (Iceland, Liechtenstein, Norway, and Switzerland)—continued to recover in December 2025, with new car registrations rising 7.6% year on year (YoY) to 1.15 million units. 

Driven by brands such as Chery, BYD and SAIC-owned MG, Chinese automakers’ total sales in Europe surged 126% YoY in December to 109,864 units, marking the first time their monthly sales in the region surpassed the 100,000-unit threshold. 

Chinese brands captured a 9.5% share of the European market in December, more than double the 4.5% recorded a year earlier and the first time the share has approached the 10% milestone. For the full year, total vehicle sales in Europe rose 2.3% YoY to 13.3 million units in 2025. Chinese brands sold about 811,000 vehicles, up 99% from a year earlier, increasing their market share to 6.1%. 

At the brand level, SAIC Motor’s MG remained the best-selling Chinese marque in Europe. MG’s annual sales exceeded 300,000 units for the first time in 2025, reaching 307,282 vehicles, up 26% year on year. The ZS compact SUV was MG’s main volume driver, with 124,512 units sold. 

BYD posted particularly strong growth. Including its Denza brand, BYD’s Europe sales jumped 276% YoY in 2025 to 186,612 units, ranking second among Chinese brands and manifestly narrowing the gap with MG. The Seal U midsize SUV was BYD’s core model, offered in both BEV and PHEV variants. Its annual sales reached 79,407 units. 

Dataforce data show that the Seal U PHEV variant recorded 72,667 registrations in 2025, up tenfold, making it Europe’s best-selling PHEV in 2025. Although 2025 marked the Seal U’s first full year on sale in Europe, its PHEV variant has already surpassed long-established mainstream models such as the Volkswagen Tiguan, Volvo XC60 and Ford Kuga in sales. 

By comparison, sales of the Volkswagen Tiguan PHEV totaled 65,899 units over the same period, followed by the Volvo XC60 PHEV at 60,088 units and Ford Kuga PHEV at 41,983 units. 

Notably, the Seal U does not lead on technical specifications. It is equipped with an 18.3 kWh lithium iron phosphate battery, delivering around 80 km of electric-only range, while the Tiguan PHEV uses a 19.7 kWh ternary lithium battery with an electric range of up to 126 km. 

Pricing has been a key factor behind the Seal U’s market breakthrough. In Germany, the entry-level Seal U is priced at €39,990 ($46,800), significantly undercutting European rivals in the same segment. By comparison, the Tiguan eHybrid starts at €52,215 ($61,100), the Volvo XC60 PHEV is priced from €67,990 ($79,600), and the Ford Kuga PHEV costs €47,100 ($55,100). Chery’s expansion in Europe was also pronounced. 

Jaecoo and Omoda sold 56,944 units and 52,950 units respectively, ranking as the third- and fourth-largest Chinese brands in Europe in 2025. Including 10,247 units sold under the Chery brand and 66 registrations from newly launched Jetour models, Chery Group’s total Europe sales reached 120,207 units in 2025, up 605% YoY. 

Polestar ranked as the fifth-largest Chinese brand in Europe, with sales rising 56% to 47,579 units. The Polestar 4 accounted for 26,316 units. When combined with fellow Geely-backed brands Zeekr and Lynk & Co, Geely Group’s total Europe sales reached 68,499 units, up 58%. 

Leapmotor climbed to sixth place, selling 33,567 vehicles in Europe in 2025. Its T03 battery-electric city car accounted for 20,253 units, representing more than 60% of its total sales. In the overall European brand rankings, MG rose to 16th place, BYD ranked 22nd, while Jaecoo, Omoda and Polestar placed 32nd, 33rd and 34th, respectively.

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