Xiaomi new SU7 locked-in orders top 70,000 units

The company announced on May 2, 2026 that locked-in orders for the new-generation SU7 electric sedan have surpassed 70,000 units in China. The Beijing-based tech giant officially launched the model on March 19, meaning the order tally reached this milestone in about six weeks.

The 70,000-unit figure refers to firm, confirmed orders — not soft pre-orders — and marks a steady progression since deliveries began. Xiaomi also confirmed that first-sale period purchase benefits will expire at midnight on May 5, and orders that complete the deposit payment before then will be eligible for the exclusive launch perks, in an apparent push to get prospective buyers to place orders sooner.

The launch-period benefits for the new SU7 Standard and Pro versions are valued at 44,000 yuan ($6,440), including features such as a front passenger zero-gravity seat and a powered frunk.

The Max version's launch-period benefits are valued at 69,000 yuan ($10,105), including premium configurations such as an ultra-quiet cabin and a carbon fiber package.

Starting May 6, the value of purchase benefits across all variants of the new SU7 will be lower than during the launch period.

Xiaomi also said that it will adjust the new SU7's configurations on May 6, with some optional features being removed, in a move to further optimize production and delivery efficiency.

For this configuration adjustment, Xiaomi pledged that for all delivered vehicles and those already locked in with selected configurations, the supply of after-sales maintenance parts will not be affected, even if the chosen configuration is discontinued.

The updated SU7 was launched on March 19. Locked orders passed 30,000 at the start of deliveries on March 23, reached 40,000 by April 2, and hit 60,000 at the opening of the 2026 Beijing Auto Show on April 24. The 2026 model introduces upgrades across safety, driving systems, intelligent features, and cabin materials. 

The new SU7 standardises hardware previously limited to higher trims. All variants now include LiDAR, a 4D millimetre-wave radar, and the Nvidia Thor-U compute platform, delivering 700 TOPS and supporting the Xiaomi HAD driver-assistance system. Power comes from the V6S Plus motor across the lineup. Output is rated at 235 kW for Standard and Pro variants, while the Max version reaches 508 kW.

Battery options include 73 kWh and 96.3 kWh LFP packs, and a 101.7 kWh ternary lithium battery. CLTC range figures are 720 km, 902 km, and 835 km. Xiaomi lists a high-voltage system spanning 752V to 897V, depending on variant, while describing the platform as 800V-class.

The sedan retains its fastback proportions, measuring 4997 mm in length and 3000 mm in wheelbase. Exterior updates focus on functional revisions, including radar integration into the front fascia and a wider rear tyre setup. In terms of exterior design, nine color options have been revealed for the new SU7, including Capri Blue, Blazing Red, Viridian Green, Dawn Pink, Twilight Purple, Radiant Magenta, Elegant Gray, Pearl White, and Obsidian Black. 

Inside, Xiaomi has updated materials and interface design. The new model introduces fresh color schemes such as Sand Rice Beige and Dark Black. The center console and steering wheel feature a new design, while the door panels and seat stitching have also been updated, significantly enhancing the overall luxurious feel.

The cabin introduces an updated Xiaomi intelligent cockpit system, centred around a 16.1-inch 3K display, a 56-inch head-up display, and a 7.1-inch rotating instrument panel. Rear passengers can access optional expansion screens and a movable control panel. 

The system supports dual 5G connectivity, Wi-Fi 7, UWB-based vehicle control, and IoT integration. Voice interaction is handled by Xiaomi’s in-car assistant, supporting control over 95% of vehicle functions. Seating includes 18-way adjustment, a 60 mm extendable cushion, and active side bolsters. A front passenger zero-gravity seat offers ventilation, heating, and 10-point massage.

Structural upgrades include the broader use of high-strength materials, with 2200 MPa steel applied in key areas, as well as nine airbags. Xiaomi also introduced a triple-redundant door-unlocking mechanism with multiple power backup pathways, designed to function under extreme conditions. The battery pack receives additional underbody protection and coating enhancements.

The model also introduces Xiaomi’s “Dragon Chassis,” which combines a front double-wishbone suspension with a rear five-link suspension. Higher trims add dual-chamber air suspension with adaptive damping, along with predictive control functions based on road-condition monitoring.

The Beijing-based tech giant officially launched the updated SU7 sedan in three variants. The Standard starts at 219,900 yuan (c. $32,200) with a 235 kW motor, 73 kWh LFP battery, and 720 km (447 miles) CLTC range. The Pro adds a 96.3 kWh LFP pack for 249,900 yuan (c. $36,600) and 902 km (560 miles) of range. The Max, priced at 303,900 yuan (c. $44,500), deploys a 508 kW dual-motor system paired with a 101.7 kWh ternary battery good for 835 km (519 miles).

The starting price for the standard version of the new generation SU7 is a marginal increase from the first-generation model (215,900 yuan), continuing to put pressure on rivals like Tesla. 

Among the first batch of owners of the new generation SU7, female users accounted for 34 percent, and 60% to 70% of buyers purchased it as an additional or replacement vehicle, Lei Jun, founder, chairman and CEO of Xiaomi, revealed. Furthermore, up to 70% of new users did not consider comparing it with other auto brands and directly chose the upgraded model.

All three variants now include LiDAR as standard — previously reserved for higher trims — alongside 4D millimetre-wave radar and the Nvidia Thor-U compute platform delivering 700 TOPS.

On April 28, Xiaomi launched three track-focused configurations for the SU7 Max, following a 1:37.974 lap time at the Zhejiang circuit — the fastest recorded for a four-door production car priced under 500,000 yuan (c. $73,200) at that venue.

The performance package includes Sailun PT01 tires at 2,250 yuan (c. $330), along with high-performance brake components from ITT and ENDLESS.

The updated SU7 continues to target the mid-size electric sedan segment, competing with models such as the Tesla Model 3. Xiaomi is positioning the 2026 model with a broader set of standardised features, including driver-assistance hardware and high-voltage architecture, now available across all variants.

The original SU7 reached approximately 381,000 cumulative deliveries before production wrapped, leading the mid-to-large EV sedan segment in China for 18 consecutive months.

The SU7 launched on March 28, 2024 with prices ranging from 215,900 – 299,900 yuan (c. $30,700–$42,600), and received 88,898 orders in its first 24 hours. Deliveries started on April 3, 2024. "Many people ask me who the Xiaomi SU7 is built for. My answer is, isn't it time for Tesla Model 3 users to upgrade?" Lei Jun said at launch event. 

About 10 minutes after the SU7 started accepting orders, Xiaomi said at 10:10 pm that the model received more than 10,000 firm orders within four minutes and 20,000 firm orders within seven minutes. At 10:29 pm, Xiaomi updated the number of firm orders, saying that the model received 50,000 firm orders in the initial 27 minutes. 

Xiaomi’s entry into the electric-vehicle sector drew significant attention when the original SU7 sedan was introduced, marking the company’s first production vehicle following its expansion from consumer electronics into automotive manufacturing.

“I was very impressed with Xiaomi. It’s no wonder they’re so successful – they’re the Apple of China,” Jim Farley, CEO Ford, said in an interview with Argentina’s La Nación. “You get into the car with your phone and don’t need to pair it because it automatically identifies you. It has facial recognition, an AI assistant in the vehicle, and can accelerate from 0 to 100 km/h in three seconds at the touch of a button. It feels like a Porsche Taycan.”

The Xiaomi SU7 is a mid-to-large-sized sedan with length, width and height of 4,997 mm, 1,963 mm, 1,440/1,455 mm and a wheelbase of 3,000 mm. As a comparison, the Tesla Model 3 available in China has a length, width and height of 4,720 mm, 1,848 mm, 1,442 mm and a wheelbase of 2,875 mm.

Xiaomi officially announced its entry into car building on March 30, 2021, at a time when there weren't many great EV models for Chinese consumers to choose from. 

"I came into car building with an aim to win," Lei Jun, founder, chairman and CEO of Xiaomi, said in an interview with state-owned broadcaster CCTV. Lei said he has set out two principles to ensure the success of Xiaomi's car-making endeavor: using proven technology from the auto industry, and investing ten times as much as the industry. 

"We will fully respect the laws of the automotive industry, use mature technology, and make sure we can do a good job with the first car. Under this premise, we innovate," Lei said. For a typical car company, the investment on the first model is usually 300-400 people, with R&D spending of 1 billion yuan ($140 million) to 2 billion yuan, Lei said. "We invested 3,400 engineers on the first model, and the whole R&D investment was more than RMB 10 billion. So we are making use of more than ten times the industry's investment," he said.

In the electric sedan segment, the only mid-to-high-end model available in China in 2021 was essentially the Tesla Model 3. There are actually countless excellent models in the segment, such as the Deepal SL03, which started deliveries in August 2022, the Nio ET5, which started deliveries at the end of September 2022, and the Zeekr 007, which started deliveries on January 1 of this year. Other models include the BYD Han EV, Xpeng P7i, Avatr 12, and Rising Auto F7.

Geely’s Zeekr 007 remains one of the most direct technical rival. While the SU7 focuses on ecosystem integration, the Zeekr 007 leans into raw performance and charging speeds. Key advantage: all versions of the Zeekr 007 are built on an 800V platform, offering superior external DC discharge capabilities. Tech rivalry: while Xiaomi uses a 16.1-inch 3K screen, the Zeekr 007 counters with a high-resolution OLED display and supports Huawei HiCar for those outside the Xiaomi ecosystem. 

The NIO ET5 continues to attract buyers who prioritize service and flexibility over raw specs. Battery swapping: NIO’s unique battery swap stations remain a massive hurdle for Xiaomi to clear, offering a "recharge" in under three minutes. Daily commuting: real-world tests show the NIO ET5 holds its own in urban navigation, though the SU7’s newer AI computing system (700 TOPS) is quickly closing the gap in autonomous features.